India has 367M Facebook users and 363M+ Instagram users — making it the world's largest Meta market. Our creative-led, data-backed Meta Ads campaigns deliver measurable results at a fraction of Google's cost-per-click.
Facebook users in India
Instagram users in India
Average CPC in India (₹)
Average CTR — India FB Ads
India's Meta ad market is cost-effective compared to global rates. Average CPC of ₹14 vs $1.40+ in the US — meaning your budget goes 7x further. We craft campaigns that move users from awareness to purchase with precision targeting and scroll-stopping creatives.
Lead gen, traffic, engagement, conversion, and catalog ads — optimized for India's diverse audience segments.
Reels ads get 3x higher engagement. We create platform-native content that stops the scroll and drives action.
Custom Audiences, Lookalikes, interest-based, behavioral & demographic targeting to reach your ideal buyer.
A/B test images, carousels, videos, and copy. Carousel ads get 10x more traffic than single image ads.
Pixel-based retargeting sequences to recapture warm audiences — typically at 5x better conversion rates.
Data-backed insights from our campaigns and industry research.
| Metric | Meta Ads (India) | Google Search Ads | Winner |
|---|---|---|---|
| Average CPC | ₹14–30 | ₹50–200+ | Meta |
| Average CPM | ₹80–150 | ₹180–400 | Meta |
| Intent Level | Interest-based | Search Intent | |
| Visual Creativity | High (Video/Image) | Text-based | Meta |
| Brand Building | Excellent | Limited | Meta |
| Lead Quality | Warm | Hot (intent-based) |
Install Meta Pixel, configure events (purchase, lead, add-to-cart), and verify Business Manager correctly.
Build precise custom audiences from website visitors, customer lists, and lookalike audiences (LAL 1–5%).
Design scroll-stopping images, carousels & Reels that align with Indian cultural sensibilities and buyer psychology.
Test multiple ad creatives, audiences, and objectives simultaneously to find the lowest-cost converting combinations.
Increase budget on top-performing ad sets by 20% every 48 hours to scale profitably without disrupting delivery.
Weekly performance updates and monthly deep-dive reports covering ROAS, frequency, CPL, and audience fatigue.
Same transparent fee structure — performance-aligned, no hidden charges.
You can start Meta Ads with as little as ₹500/day, but we recommend a minimum of ₹3,000–5,000/month for the algorithm to learn and optimize effectively. Higher budgets allow faster A/B testing and scaling.
Both platforms share the same Meta Ads Manager, so you can run on both simultaneously. Instagram tends to outperform for B2C, lifestyle, and visual brands (especially Reels). Facebook works better for lead gen and older demographics (35+). We typically run both and allocate budget based on performance data.
We use a layered targeting approach: (1) Custom Audiences from your customer list or website visitors, (2) Lookalike Audiences (1–5% similarity to your best customers), and (3) Interest/Behavioral targeting based on competitor brands, purchase behaviors, and demographic overlays.
We design static images, carousel ads, short-form video ads (Reels format 9:16), Story ads, and collection ads for e-commerce. All creatives are A/B tested. If you have a Graphic Designing budget, we can produce premium branded creatives at ₹150/graphic.
India's most affordable, highest-reach ad platform. Let's build a Meta Ads funnel that turns scrollers into buyers.